YOPRO

One shoot, twelve SKUs, and packaging that keeps changing.

Case: YoPro

Client: YoPro / Danone
Services: Photography, Videography, Motion Control, 3D Pack Replacement, Texture Shots, Global Campaign Production

The problem

YoPro sells across many markets, and the pack is different in each one. Shooting the same campaign again for every market is not affordable.

Packaging also changes faster than campaigns do. A redesign lands while a campaign is still running, and the footage is out of date the day it arrives. Reshooting every time a pack updates means paying twice for the same idea.

What we did

We shot the campaign once and treated the pack as a replaceable layer instead of a fixed part of the frame.

Motion control makes every camera move exactly repeatable. The same move can be run again or matched in 3D afterwards, which is what allows a pack to be swapped into finished footage without going back to set.

Texture was shot in camera. That is the part that cannot be fixed later, so it got the time on the day.

Creative direction was ours from start to finish.