YOPRO

Indulgent, wherever it's sold — a global YoPro campaign built for active people!

Case: YoPro

Client: YoPro / Danone
Services: Photography, Videography, Motion Control, 3D Pack Replacement, Texture Shots, Global Campaign Production

Indulgent, wherever it's sold

YoPro wanted one thing above all: to look indulgent, everywhere in the world it's sold. Not just high in protein, but genuinely something you want to eat. We built the whole production around that brief.

One shoot, built to go Global

Instead of shooting for a single market, we built the production to work globally from day one. Every setup, angle and texture shot was designed so the packaging could be replaced afterwards, without reshooting. One production, usable everywhere YoPro sells.

Motion control and 3D, working together

The video used motion control, so every camera move could be repeated exactly, and 3D pack replacement, so the right packaging could be dropped into each market's version afterwards. Same film, different pack, no compromise on quality.

The real craft: texture

The heart of the campaign is the texture: the pour, the spoonful, the creaminess. Getting that right is what makes a protein yoghurt look indulgent instead of just functional, and it had to hold up across every market and every packaging variant.

Creative direction, start to finish

This wasn't just a shoot we executed. The creative concept behind the campaign came from Foodphoto too, from the first idea through to final delivery.

Why it works

Global campaigns usually mean a compromise somewhere. By building replaceability into the shoot itself, we gave YoPro a campaign that stays indulgent and consistent no matter which market it lands in.

Need a campaign that works everywhere even in the gym? Send us a message!