BANQUET D'OR

A Premium Visual Partnership with Vandemoortele

Case: Banquet d'Or

Client: Banquet d'Or / Vandemoortele
Services: Photography, Videography, Culinary Identity, Global Style Guidelines

Premium pastry, built for every channel

Banquet d'Or makes premium pastry: croissants, puff pastry, viennoiserie, the kind of product that needs to look flaky, buttery and fresh in every single shot. We built the culinary identity behind that look, from the first crumb shot to the final packaging image.

One style, rolled out globally

Banquet d'Or sits under Vandemoortele, and its products travel across markets. So alongside the photography itself, we developed a visual style guide: lighting, angles, styling rules that any market or agency can follow to shoot Banquet d'Or consistently, wherever the product ends up on shelf.

Why it works

Pastry is unforgiving under a camera; the difference between "fresh" and "stale-looking" comes down to where the light is located. By building both the shots and the style rules behind them, we gave Banquet d'Or a consistent, appetising identity that scales across markets. From Belgium to China and America.

Need a culinary identity that holds up across the globe?