BARRY CALLEBAUT
The Taste of Innovation for Barry Callebaut
Case: Barry Callebaut
Client: Barry Callebaut
Services: Photography, Videography, Creative Styling, Content Production
How do you keep chocolate feeling new, year after year?
For many years, we've partnered with Barry Callebaut to document ingredients, applications and chef creations from kitchens and studios across Europe. From precision product photography to mouth-watering video, the collaboration has evolved with the brand, most memorably when we were among the first to capture the fourth taste of chocolate: Ruby.
A collaboration built on shared values
Working with Barry Callebaut's teams in Belgium, Italy, Switzerland and Spain, we translate bold ideas and technical briefs into food visuals that sell the promise of taste. Our hybrid studio model combines high-end food photography, fast-moving video production and creative styling under one roof. The goal is clean product pictures for catalogues and e-commerce, cinematic shots for social, DOOH and TV, with colour accuracy, texture fidelity throughout.
What we delivered
- High-end product photography (ingredients, couvertures, inclusions) for web, print and DOOH
- Application and chef recipe shoots showcasing real-world use cases for B2B and B2C audiences
- Food videography for social and trade events (tabletop, macro and slow-motion)
- Creative styling aligned to brand guidelines and market toolkits
- Hybrid studio production: in-studio precision plus on-location agility across multiple countries
Why it works
Barry Callebaut's portfolio continues to look as premium as it tastes: clear, consistent and globally deployable. The Ruby work helped cement the fourth taste in the minds of chefs and consumers, while ongoing ingredient and application content equips sales teams and marketers with visuals that inspire action.
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