DANONE

Danone sets the brand in Paris. Every market used to shoot its own version.

Case: Danone

Client: Danone (Global HQ, Paris)
Agency: D-Studio (Danone's internal creative agency)
Services: Recipe Development, Photography, Videography, Hybrid Production, Evergreen Campaign Content

The problem

Danone sets its brands from Paris. The markets that sell them are spread across Europe and beyond.

Without a shared visual reference, every market commissions its own photography. The brand then looks different in every country, and head office spends its time correcting work instead of releasing it.

Eight brands multiplies that problem eight times over.

What we did

We built one evergreen library instead of a series of local campaigns. Eight Danone brands, among them Danette, Volvic, Activia, Actimel and YoPro.

Four kinds of image for each: texture, lifestyle, consumption and motion. Every brand keeps its own culinary identity, so Activia does not end up looking like Danette.

All of it produced to one reference and one standard, in one production with D-Studio.

The result

Markets no longer brief their own shoots. They take images that are already on brand, already delicious, and ready to use anywhere in the world.

Brand set centrally, sold everywhere? Let's talk.