QUICK

Seven years of Quick campaigns, all built the same way.

Case: Quick

Client: Quick
Agency: Happiness Brussels
Services: Photography, Videography, Social Media Visuals, TV Commercials, Menu Campaigns, Fast Food Styling

The problem

Fast food imagery has to stay consistent across years, not just across a campaign. Menu boards, TV, social and in-store all sit next to each other. A burger built differently from the last one reads as a different product.

Most of the industry solves this with fake food. Sauce that is not sauce. Patties stuffed to hold their shape. It photographs well. It is not what arrives on the tray.

What we did

The same set-up every time. Same lighting, same build, same stylist, same reference images from earlier campaigns open on set. Continuity is a production decision, not a lucky shot.

Our stylist builds every burger from the real ingredients and takes the time to do it properly. No fake sauce. No stuffed patties.

Give a stylist the same brief and some time in a Quick kitchen and you get the same burger back. That is the test we shoot against.

The result

Seven years of Quick campaigns with Happiness Brussels. TVCs, menu campaigns, social visuals and in-store material.

What we shoot is what you can order.

Need imagery that still matches in year seven? Let's talk.