Recipe development

A recipe has to work in the kitchen, on your pack and in your feed. Our food stylists are cooks too: they create dishes around your product, tailored to your brand and your audience. Familiar enough to recreate, surprising enough to save.

We cook every recipe in our own kitchens until quantities, timing and result add up. You get it neatly written out, ready for your website, packaging or recipe booklet. And because we cook it ourselves, we know exactly how it should look on camera.

Questions about recipe development

  • Do you actually test the recipes?

    Yes. We cook every recipe in full at least once in our kitchens, using the quantities and steps exactly as they will be written. Only when it works does it go in front of the camera.

  • Do I get the written recipes as well?

    If you like, we write them out in full: ingredients, steps, preparation time and servings. You will find them in our media hub, together with the images.

  • Can you take diets or seasons into account?

    Of course. Vegan, gluten-free, high-protein or a festive menu: we match the recipes to your audience, your product claims and the moment they go live.

Curious what we can do for your brand?

Tell us about your product and your plans. We’re happy to think along, and you’ll hear from us within one working day.