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START UP

Helping start-ups get their first great images — photography and video that grows with the brand

Case: Start Up

Services: Photography, Videography, Styling, Creative Direction

Helping start-ups get their first great images

Not every brand walks in with a big budget or years of visual history. Some are just getting started, with a good product and not much else. This is where we like to work too. We help start-ups get imagery that actually looks like a real brand from day one, so they can grow, and we grow with them.

Foodbag: a case in point

Foodbag is a good example of how that works in practice. What started from shooting 3 test dishes has grown into a steady, ongoing partnership of 3 shootings a week. Consistent throughout the year. That's the model: a brand doesn't need to already be big for us to take it seriously.

Room to experiment

Start-ups tend to be more open to ideas than bigger, more established brands. That means more room for creativity: surreal concepts, bold colours, playful setups, whatever fits the brand's personality. It's some of the most fun work we do, precisely because there's less to be precious about and more room to try something new.

Why it works

Start-ups need images that punch above their size, without the budget of an established brand. We treat that as a creative challenge, not a limitation, and it's led to some of our favourite work.

Building a brand from the ground up?

Whole lobster on crushed ice, top-down shot
Life Is Bananas Strawberry — start-up brand campaign photography by Foodphoto
Assortment of Gili sparkling drink cans on colorful backgrounds
Pureto Take Away Carrot On The Road — start-up brand campaign photography by Foodphoto
Hummus with pita bread, hero product shot
Energy supplement jar styled with citrus fruit, top-down shot
Productivity Bundle — start-up brand campaign photography by Foodphoto
Pour-over coffee dripper with cloud styling, surreal concept shot
Coffee pouring into stacked cups with cloud styling, surreal concept shot
Life Is Bananas Mango — start-up brand campaign photography by Foodphoto
Whole lobster on crushed ice, top-down shot
Life is Bananas dried fruit snack packets with mango pieces
Yugen — start-up brand campaign photography by Foodphoto
Oh Lait Volle Melk — start-up brand campaign photography by Foodphoto
Oh Lait Magere Yoghurt — start-up brand campaign photography by Foodphoto
Deep Sleep supplement jar styled with herbs, top-down shot
Yugen — start-up brand campaign photography by Foodphoto
Yugen — start-up brand campaign photography by Foodphoto
Supplement bottle styled with pink graphic backdrop
Oh Lait Latte Caramel — start-up brand campaign photography by Foodphoto
Pureto Sweetie Potato — start-up brand campaign photography by Foodphoto
Nona — start-up brand campaign photography by Foodphoto
Nona — start-up brand campaign photography by Foodphoto
Botaniets negroni cocktail with the gin bottle and dried orange
Botaniets cosmopolitan cocktail with orange twist and greenery
Botaniets Tom Collins cocktail with lemon garnish
Just Bonheur bottle served with rose aperitif and appetizers
Just Bonheur white aperitif bottle and glass with snacks
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LOTUS BAKERIES

Espresso martini served under a smoked glass dome


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