ALPRO

From plant-based pioneer to culinary icon — building Alpro’s visual world, one shoot at a time.

Case: Alpro

Client: Alpro / Danone
Agencies: Dorst & Lesser, Elmwood, D-Studio
Services: Photography, Videography, AI-localisation, Culinary identity, Packaging visuals, TVC, Social content, Recipe content

A dream client. Since 2016.

Some collaborations just click. Since 2016, Alpro has trusted Foodphoto as its go-to content partner — for everything from creamy oat close-ups to high-performing TVCs. Even before Alpro became part of the Danone family, back in the Vandemoortele days, we were already behind the lens capturing their plant-based innovation.

Fast-forward to today, and we’re still proudly working on their most iconic products — collaborating with top agencies like Dorst & Lesser, Elmwood, and D-Studio to craft packaging visuals, social content, and recipe films. From almond drinks to Greek-style plant-based yoghurts, we’ve shot it all.

Crafting the culinary identity

Beyond execution, we helped shape Alpro’s visual voice in the kitchen. Together with their teams, we developed the brand’s culinary identity — thinking strategically about how Alpro should look, feel and taste on screen. Not just recipes, but a visual language.

From early concept testing to moodboarding, styling, and final delivery, we created bespoke, recognisable identities for every product category — making plant-based feel both accessible and aspirational. The result? A consistent, ownable visual world that performs across every channel.

Hybrid production in action

Speed matters in FMCG. So does consistency. That’s why our hybrid approach — photo and video production running in sync — has been such a hit for Alpro. One team, one setup, one point of contact. Less back and forth, more output.

We’ve designed our studio workflows to support fast turnarounds with compact, specialised teams — meaning a single shoot day can deliver campaign visuals, recipe videos, pack shots and TikTok-ready clips. All without compromise on quality.

Smart content scaling with AI

For a global brand, localisation is key. Thanks to our AI content workflows, Alpro can now scale creative across markets — updating packaging languages, backgrounds or crops — without reshooting. A cost-saving, time-saving, brand-consistent solution that fits the pace of international marketing.

Why it works

What makes this partnership tick? Trust. The Alpro team welcomes our expertise, values creative input, and isn’t afraid to test bold ideas. In turn, we’ve helped them define how plant-based can look — and deliver that look at scale.

It’s also opened doors to the wider Danone world, giving us a front-row seat to some of the most forward-thinking food brands out there.

This is what Foodphoto was built for: ambitious brands, tight timelines, hybrid production, and the ability to deliver bold creative without the stress.

Want to build a visual identity that scales across campaigns, countries and channels? Hit us up!